Visual Identity System

BRAND
GUIDELINE

The visual identity of the Center for Digital Health & Implementation Science

Explore
Our Brand

This is our brand

It's a simple statement that helps to guide everything we do. Including how we look and how we talk to the world.

1 / 9
Alternative Identity

Monochromatic Logotype

Used only when there aren't enough colors to properly reproduce the Primary Logotype.

CDHI Logo – Dark Monochromatic

Dark Monochromatic

For use on light backgrounds only

CDHI Logo – Light Monochromatic

Light Monochromatic

For use on dark backgrounds only

Same clearspace & size rules apply

Minimum clearspace: 1/2 logotype height. Minimum print: 0.6 inch (15mm) wide. Minimum digital: 80px wide.

3 / 9
Co-Branding

Partner Logos

Guidelines for aligning partner logos with our brand identity

Alignment

Partner logos should always be center aligned with either the Preferred or Alternate logotype. Always consult the partner's own guidelines for logo usage and minimum sizes.

CDHI Logo
Partner

Size Relationship

Text-Based Logos

Should be at the same height as the CDHI logotype.

Symbol-Based Logos

Should be 2x the height of the CDHI logotype.

Alternate Logotype

Text-based: 30-50% of stroke height. Symbol-based: same height as logotype.

4 / 9
Usage Rules

Logotype Don'ts

To ensure our logotype appears consistently throughout all communications

Don't Separate

Don't Separate

Don't separate the icon from the word mark. They should always be treated as a whole.

Don't Distort

Don't Distort

Don't skew, rotate, or stretch the logotype under any circumstances.

Don't Stylize

Don't Stylize

Avoid stylizing the logotype with outlines, glows, or any other visual techniques.

Respect Clearspace

Respect Clearspace

Respect the distance guidelines so that each logo has enough breathing room.

Correct Backgrounds

Correct Backgrounds

Don't use our logo against unauthorized backgrounds. Use only approved backgrounds.

Approved Colors Only

Approved Colors Only

Only use specified colours to represent the logotype. No custom color variations.

5 / 9
Color System

Our Brand Color Codes

Click any swatch to copy the HEX value. Solid colours work best in print; gradients shine in digital applications.

#026CA9
#026CA9
#F98429
#F4B41B
#686868
#026CA9
#026CA9

CDHI Prussian

Primary navy — headers, footers, and authoritative elements

R22 G63 B88
C95 M71 Y45 K33

Use generously for type, charts, and backgrounds

#026CA9

CDHI Blue

Links and interactive elements

R58 G150 B234
C68 M33 Y0 K0

Hyperlinks, interactive accents, and digital highlights

#F98429

CDHI Orange

Buttons and primary call-to-action elements

R249 G132 B41
C0 M59 Y95 K0

CTAs, buttons, and attention-grabbing elements

#F4B41B

CDHI Yellow

Secondary accent for warmth and energy

R244 G180 B27
C4 M31 Y100 K0

Highlight accents, badges, and warm tones

#686868

CDHI Gray

Body text and secondary content

R104 G104 B104
C59 M51 Y50 K19

Body copy, secondary labels, and neutral elements

#026CA9

CDHI Pacific Blue

Gradient endpoints and section highlights

R22 G151 B182
C79 M24 Y21 K0

Section gradients, digital applications, and accents

Gradient Usage: Use solid colours generously for type, charts, and backgrounds in print. The gradients (Blue to Pacific Blue) are best applied in digital applications like our website and email.

6 / 9
Anatomy

Logo Anatomy

Every element of our logo carries meaning — discover the story behind each component

CDHI Logo

Gradient Arches

The curve originates from a single dot, sparking into multiple arches — indicating multiple research-based electronic solutions for a single health problem. It also connects the letter C to i, symbolizing the bridge between health and technology.

Letter i

Designed to represent information science through the lowercase i, as well as a magnifying glass. The lowercase i with a circle is the universal Information Symbol, while the magnifying glass icon symbolizes research and innovation.

Letter C

Designed to evoke a stethoscope headset — representing health and wellbeing at the core of our identity.

Rectangle

Designed to show stability and balance — the structural foundation of our brand.

7 / 9
Brand Support

Need Help With Branding?

For more information about our brand, approved assets, or any questions about visual identity usage, feel free to contact our design team.

Kaleab Nigusse

Senior Graphic Designer

kalsonofzion@gmail.com
9 / 9