𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐌𝐞𝐝𝐢𝐚 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐂𝐁𝐌𝐏 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬

This past weekend, CBMP stakeholders, including representatives from the Ministry of Health (MoH), CDHI, HABTech, public relations teams from six universities, Ethiopian Broadcasting Corporation (EBC),Bisrat TV, and Amhara Media Corporation, came together for a workshop on “Improving Media Engagement in CBMP Activities.”

This engaging workshop aimed to strengthen communication strategies, foster collaboration, and ensure that CBMP’s impactful initiatives are effectively communicated to diverse audiences.

𝐊𝐞𝐲 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝:

– A presentation on the CBMP platform overview and major achievements by Mr. Mesoud Mohammed, Strategic Affairs Executive Office, Ministry of Health Ethiopia/Statistics and Information Lead.

– An insightful session by Prof. Binyam Tilahun, PhD,MPH,FIAHSI, emphasizing the role of strong communication in the localization and sustainability of CBMP partnerships. He highlighted the importance of universities integrating CBMP’s impact into their communication and dissemination strategies.

– A session on the Role of Media Engagement and Health Communication by Yordanos Alebachew, which emphasized effective strategies for health communication.

– An interactive discussion with university PR representatives, where key insights were shared. Participants collaborated to draft an action plan for future media engagement initiatives, which was presented and discussed by the team.

The event also showcased the newly developed CBMP website, demonstrating its role as a central hub for information sharing, collaboration, and engagement.

This workshop marks a significant step forward in building robust communication networks and amplifying CBMP’s mission. Together, we are driving greater awareness of the transformative work being done to advance Ethiopia’s health information systems.